Embedded Files
PROGRAMME
PROGRAMME
This is the national programme for Artist Development.
This is the national programme for Artist Development.
It includes streamed, on-demand and curated content.
It includes streamed, on-demand and curated content.
Please also check out content in other pathways.
Please also check out content in other pathways.
Songwriting and Beat Making: Cassell the Beatmaker & Ruti Olajugbagbe
Songwriting and Beat Making: Cassell the Beatmaker & Ruti Olajugbagbe
ON DEMAND & STREAM - Check with your tutor
ON DEMAND & STREAM - Check with your tutor
Session with Cassell the Beatmaker + Ruti Olajugbagbe from The Voice. Cassell The Beatmaker won the prestigious Ivor Novello Award for song writing with Plan B. He’s also a professionally recognised, world-renowned drummer! He has also worked with The Streets, Jeff Beck, Rizzle Kicks (see below), Duffy, Akala and many others.
Ruti won the 7th series of The Voice and afterwards, her winner's single Dreams, a cover of the Cranberries song, reached number 1 on the UK iTunes Store
They will show the video of a track they they have been creating in the morning followed by a stream and Q&A in the afternoon.
How Sync Works: Steve Farris
How Sync Works: Steve Farris
STREAM - Check with your tutor
STREAM - Check with your tutor
Streamed session with Steve Farris from Scruff of the Neck.
The session will cover how sync works and what he's looking for. At the end of the year you can send your music to him for sync and he will judge the best one to use.
This photo is from when Scruff of the Neck won the Best Small Label at the 2019 AIM Awards.
Writing a Bio & Press Release: Joe Muggs
Writing a Bio & Press Release: Joe Muggs
ON DEMAND
ON DEMAND
This session covers how to create a strong bio and press release for the music industry. It is delivered by music journalist and DJ Joe Muggs.
Joe Muggs has been a fixture in underground electronic music for a quarter of a century as a DJ, promoter, and most notably as a journalist for The Guardian, The Telegraph, FACT, Mixmag, and The Wire.
Cutting Through the Noise: Raff di Renzo
Cutting Through the Noise: Raff di Renzo
ON DEMAND
ON DEMAND
Session with producer Raff Di Renzo from Education & Bass on how to cut through the noise and stand out in a saturated industry.
Raff Di Renzo has had various guises, aliases and roles over the last 15 years. A 90s jungle drum & bass kid at heart, he’s spent the last 20 years gradually finding his sound, developing his skills and working out exactly where he wants to go.
The Art of Songwriting: Emma McGann
The Art of Songwriting: Emma McGann
MONDAY 9th NOVEMBER 6pm - go to the Stream Room
MONDAY 9th NOVEMBER 6pm - go to the Stream Room
Infusing undeniably anthemic pop melodies with brave and beautiful storytelling, British songwriter, award nominated artist and livestreamer Emma McGann has earned BBC Radio 1 airplay, over 11 million views on her livestreams to date and critical acclaim for her alternative approach as an independent artist. From etching bold lyrics in the back of school textbooks to earning recognition from fierce female forces in the industry, including Kyle Minogue, Nancy Sinatra and Beth Hart, Emma is a shining example of how to rock the boat as a self-made artist in the age of independence.
This streamed masterclass on the art of songwriting covers developing a style, signatures, melodies, structures, hook lines, use of music theory, lyric writing and production. The session will also explore Emma's career and inspirations and aspirations.
This session is available in the Stream Room.
Creative Futures
Change in the Music Industry Panel
Creative Futures
Change in the Music Industry Panel
MONDAY 9th NOVEMBER 7pm - go to the Stream Room
MONDAY 9th NOVEMBER 7pm - go to the Stream Room
Panel investigating at change and diversity in the UK music industry. Find out about where the music industry is going and how it can become more diverse. Hosted by Ammo Talwar (UK Music Diversity Task Force/Punch Records) with Alexandra Ampofo (Live Nation/Women Connect), Maxie Gedge (PRS Women Make Music/Keychange), Evangeline Asio-Okwalinga (LCCM) and Patrycja Rozbicka (Aston University and Birmingham Live Music Project).
This panel will offer insight on several topical issues relating to the UK music industry:
Change inflicted by the pandemic and how long-lasting this will be.
Change brought about by the digital consumption of music and the growth of platforms like YouTube.
Diversity among music artists/producers/DJs and genres.
Diversity at festivals in terms of line-up and organisation.
Diversity in the support music industry, from labels and distribution to management and events.
Suggested solutions for the future.
This session is available in the Stream Room.
Creative Futures:
Role of the Entrepreneur Panel
Creative Futures:
Role of the Entrepreneur Panel
MONDAY 16th NOVEMBER 7pm - go to the Stream Room
MONDAY 16th NOVEMBER 7pm - go to the Stream Room
Panel exploring the future of entrepreneurship led by Carol Ann Whitehead (Zebra Partnership and Diversity Director for Industry Week) to coincide with Global Entrepreneurship Week. Features Jacqueline Winstanley founder and CEO Universal Inclusion and The Inclusive Entrepreneur; James Holt, a deaf musician (James Holt Music), Mark Esho (multi award-winning disabled entrepreneur), Aaron Hornback, an entrepreneur running Horizon, a health and wellbeing network, Grant Logan (Ability Today and Academy for Disabled Journalists) and a rep from Creative Entrepreneurs.
The future is going to be more entrepreneurial. More of us will work as self-employed, often in portfolio careers. The future economy will need creativity and innovation in terms of business ideas and start-ups. Enterprise also needs to become more diverse, encouraging those from under-represented groups to become entrepreneurial. This panel will explore the future of enterprise and help you understand how you can be part of that.
This session is available in the Stream Room.
Future of Creativity
Drew Rolands: IVE
Future of Creativity
Drew Rolands: IVE
ON DEMAND
ON DEMAND
IVE is a progressive training company that places human creativity at the heart of business productivity and innovation. Drew Rolands is a creativity specialist. He has held senior leadership roles for the past 30 years, all of which have been underpinned by his expert knowledge of leadership, creativity and creative practice. Drew sits on Leeds Chamber of Commerce Leadership Group; is Chair of Education on the board of Shakespeare North.
This live stream will explore the nature of creativity and its role in the future. Participants will come to understand what creativity actually is, and what it isn’t, how creativity leads to innovation and they will explore some of the behaviours needed in order to create an innovation climate. It will cover areas such as:
What is creativity?
The importance of creativity
How we can become more creative
The role of creativity in the future workplace
Change and Mental Health
with Jordan Stephens
Change and Mental Health
with Jordan Stephens
ON DEMAND
ON DEMAND
Jordan Stephens, 28, has already had an exciting and diverse career. Born in Brighton, he formed hip hop duo Rizzle Kicks in 2008 - they have sold over one million singles and over 600,000 albums in the UK. He is also a famous actor, known for Rogue One: A Star Wars Story (2016), Last Vegas (2013) and Why Him? (2016). More recently he has created #IAMWHOLE, an anti-stigma mental health initiative developed in partnership with the NHS and YMCA.
This special Q&A session hosted by Sunny Winter (promoter, tour manager and Assistant Manager at Kobalts, looking after clients like Arcade Fire) will cover Jordan's career, demonstrating how having diverse income streams can create a sustainable career. It will also include his work in promoting mental health. The session will cover:
Aspirations and inspirations.
Music career.
Acting career.
Mental health and foundation of I Am Whole.
Diversity in the music and film industries.
Thoughts on the future for music and acting.
Songwriting & Beatmaking:
Cassell the Beatmaker
Songwriting & Beatmaking:
Cassell the Beatmaker
ON DEMAND
ON DEMAND
Not only has Cassell The Beatmaker won the prestigious Ivor Novello Award for song writing with Plan B, he’s also a professionally recognised, world-renowned drummer.
Cassell works as a producer, songwriter and drummer. His musical career has lead him to work with an impressive list of new and established artists including The Streets, Rizzle Kicks, Akala, Duffy and Jeff Beck.
In this masterclass he goes through the process of creating songs using Studio One.
In Conversation with Jacqueline Winstanley FRSA
In Conversation with Jacqueline Winstanley FRSA
ON DEMAND
ON DEMAND
Jacqueline Winstanley, a RSA Fellow, is a global disruptor and innovator with a deeply held and proven conviction to increasing equality of access to life’s opportunities.
She holds a series of directorships with many organisations nationally plus one in New York: Founder and CEO, Universal Inclusion www.universalinclusion.co.uk and the The Inclusive Entrepreneur Network. Jacqueline is a recognised expert and consultant on accessibility and inclusion challenges.
Hosted by Carol Ann Whitehead FRSA, also a Fellow of the Royal Society of Arts (The Zebra Partnership and Diversity Director for Industry Week) to coincide with Global Entrepreneurship Week. They will discuss the launch of the Inclusive Entrepreneur Network, the involvement of Manchester events and media students in the conference during Global Entrepreneurship Week 2019 and Jacqueline's passion for 'Opening up the Creative Space' and plans going forward.
Cetera Artist Development
Cetera Artist Development
ON DEMAND
ON DEMAND
Cetera Industry Week (2).pdfPage updated
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